on ideas and executions

I don’t try to overintellectualize my concepts of people. In fact, the ideas I have, if you talk about them, they seem extremely corny and it’s only in their execution that people can enjoy them…It’s something I’ve learned to trust: The stupider it is, the better it looks.”

Annie Leibovitz, in ‘Disappearing Witness: Change in Twentieth-Century American Photography’ by Gretchen Garner 

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