“A submission should include a short, informative statement about the work that ideally outlines why the photographer is interested in this particular publisher. That part should be brief.
It’s nice to receive a personal email, and not a stereotypical mass email that goes out to every publisher on the planet. That is easy to spot and it’s a clear turn off.
Personally, I like digital material for a first impression. It’s best if submissions are in a PDF, and ideally in a sequencing that enhances the photographs. Just sending a pile of images leaves me with a lesser impression. Also, simply sending the link to one’s website is very vague; it implies that the editor has plenty of time to browse their website, think, and—at best—tell the photographer what to do. This is probably not the case and it shows little forethought and preparation.”
Full interview here.