“Be clear and direct with how you describe the work to the jurors. There are different contexts where you can be more playful with language and style of writing, but from my point of view, an online submission is perhaps the context where clarity of communication in terms of intent and concept are most useful.
It is very different to encounter work through a submission site than through the intimate space of a photobook, a gallery or a bespoke digital presentation. You don’t need to be overly descriptive; just be sure that judges who want to know more about the project and your intention for the work can get that information via your text.”
Read full interview here.